This Is Said To Be THE Ugliest Color In The World

Pantone 448 C, also called "opaque couché," may get a bad rap, but this sewage-tinged hue actually has an important mission. Out of the entire rainbow, experts chose the green-brown shade to discourage smoking. And one look at this swatch will convince you of its habit-breaking abilities. It's not for the faint of heart, but here it is:

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